There are some really moving commercials on TV. In the States I guess we'd call them PSAs, but they are played much more frequently.
There's one where a man goes through his macho day, with the announcer asking, 'Are you man enough to face down the big guy?' (at a rugby match); 'Are you man enough to back up your mates?' (when someone's threatening them at the bar); and, showing a newborn baby screaming and screaming some crazy-making shrieks, 'Are you man enough to count to ten?' Then you see him lovingly comforting his baby girl, and the tag is, "Never ever shake a baby."
A man is driving along on a beautiful day, a little impatient with the slow driver ahead of him. The other driver turns off, so he speeds up a bit. He turns a corner and --OMG a bicyclist! OMG a car in the other lane!-- He swerves, loses control, and skids sideways... screeching to a stop harmlessly in the street: 'If you'd been going 50, you would have stopped here.' And then getting going again, and slamming into a telephone pole: 'But you weren't. Because you were exceeding the speed limit, you ended up here.' "Don't exceed posted limits."
There's one with a couple of obviously intoxicated men in a car, who go off the road and hit a tree. The passenger collapses onto the driver, who freeeeaks out that he's pinned in the car and his dead buddy is on top of him. "If you drink then drive, you're a bloody idiot."
There's also a nice lady who shows you how to replace the batteries in your smoke detector and how to test that it's working. And reminds you that it takes less than $4 to ensure your family is safe for a whole year. And a nice fireman explains that if the house is on fire, leave everything behind; just get the people out, and then stay out. "Call 111. We'll be there."
Thursday, December 10, 2009
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